A long code or long number is a reception mechanism used by businesses to receive and transmit SMS messages and voice calls, they enable businesses to have their own dedicated phone number. Unlike bulk SMS, users can reply to long codes. Furthermore, you can manage their replies and even set automatic replies to reply to your users once you receive their messages. In addition to being internationally available, they are also the quickest and cheapest dedicated number solution. Long codes are more suited for low-volume traffic applications.
Long codes can be used to receive customer feedback or complaints, marketing research and package tracking. They are usually in the format of the designated country’s digits or with the country’s prefix as in the case of international long code i.e. 0706 xxx xxxx in local notation or +44 xxx xxxx as in UK notation.
TextNigeria provides a web platform for viewing incoming/outgoing SMS to your long code or incoming messages can be forwarded to your desired application/destination.
Applications of long numbers:
♦ Competitions and voting initiated by TV and radio shows
♦ Product feedback, campaigns and promotions (the number can be printed on a product package)
♦ Globally available number for international companies and events
♦ Reception of SMS for companies wishing to interact with consumers
♦ Reply path to online tools, software packages, etc.
♦ 2-way communication with service engineers, sales forces and suppliers
♦ Reception of SMS to be forwarded to computer or user account
♦ SMS-to-email applications
♦ Feedback SMS for mass mailings or promotional activities