The phenomenal growth of mobile phone owners in Nigeria has led to SMS marketing becoming one of the most effective methods of communication. There is an increasing number of companies and agencies using premium SMS as part of their promotional mix, complementing marketing efforts with text promotions.
Furthermore, audience participation is now an integral part of many shows and sporting broadcasts. This has made the mobile phone the latest tool for marketers seeking to win over consumers.
SMS shortcodes offer companies as well as individuals the opportunity to generate extra revenue through the provision of interactive SMS or payment services to mobile subscribers.
Below are some examples of how short codes can be used:
♦ SMS competitions
♦ SMS voting
♦ Text 2 win promotions
♦ Information services
♦ SMS quiz
♦ Subscription services
Shared Short Codes
Shared short codes are a low-cost and quick solution for a client expecting low to moderate volume of messages. With these short codes, you share a short code number with other customers and use keywords to direct messages to your particular application and/or trigger a specific response. Keywords can also be used to reinforce the company/brand name, as the mobile user would have to type the special keyword in order to interact with the company/brand.
TextNigeria provides an online web console for easy access to your messages real-time. Our shared shortcode price points are N30, N50, N100 and toll-free(zero-rated).
The standard practice in using a shared shortcode involves a mobile user texting a keyword e.g. Users can text ‘ABC’ to 32359 (Wherein ABC is the keyword that identifies the service particular to the client.). Additional information can be provided by the user after the keyword e.g. Users text ‘ABC Name Location Age’ to 32359.
Dedicated Short Codes
Dedicated short codes are for clients who intend to provide a range of different mobile services, expect a high monthly volume of messages or want to offer more complex 2-way services. Our dedicated price points are available in N10, N30, N50, N75, N100 and toll-free(zero-rated).
Dedicated shortcode require a minimum of 3 months to setup and activate the service. All dedicated shortcodes need to be approved by the Nigerian Communications Commission.
Messages to the short codes are MO billed i.e. the user is charged once they send a message to the short code. Clients are only allowed to send one MT to one MO received i.e. clients are allowed to send only one reply back to the user’s mobile phone.
SMPP and HTTP connections are available for customised services.